YEAR
SECTOR
Fintech
SERVICES
Brand Identity
Marketing Collaterals
Presentation Design

ABOUT
Glib is AI-driven processes and insights company. We had the pleasure to work with an India-based fintech company and develop a cohesive yet authentic brand and online presence for its key financial solution. Glib is helping businesses achieve last-mile automation by providing document analysis. Using our indigenous AI technology created by a team of expert research scientists, we extract data from documents and process the data by taking into consideration an array of information like position, context, structure, etc.


CONCEPT RATIONAL
Glib's custom logo design features a smart dual-meaning design concept. The symbol shows a reliability shied combined with a data block in negative space. The Data block symbol visually communicates the implementation of machine learning and AI which the brand uses to automate the finance sector.


THE VISUAL LANGUAGE
As we kept on developing the brand more, It heavily informed how we decided to approach the look and feel of the brand identity design. Every visual element needed to be well though-out. From the impactful logo to the striking colors, to dynamic identity system.






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An independent design studio helping businesses build stronger visual identities and digital experiences.
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Made with love from India.



