YEAR
SECTOR
Technology
SERVICES
Brand Identity
Marketing Collaterals
ABOUT
Africozy is a travel-focused online platform that helps users book exciting adventures across Africa. However, their visual identity was misaligned and failed to reflect their core brand values. They needed a refreshed, cohesive identity to elevate their presence in the industry and connect better with their audience.
CONCEPT RATIONAL
We helped Africozy revamp their brand identity with a fresh, cohesive visual system that truly reflected their adventurous spirit and mission. From refining their logo and color palette to creating consistent brand touchpoints, the new identity brought clarity, professionalism, and energy, helping them stand out in the travel industry and build stronger trust with their audience.
VISUAL IDENTITY
The primary goal for this brand was to achieve a vibrant, bespoke and fun visuals. To achieve that we crafted hand-drawn illustration, custom wordmark, and popping color palette to compliment their goals. The identity explores the dynamic nature of the brand, people and the vibe.
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